Website prospecting checklist for personal outreach

Use this website prospecting checklist to inspect CTA clarity, proof, SEO, navigation, contact paths, and content freshness before saving a prospect.

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How to inspect the site

Start with visible pages and avoid over-auditing. The goal is to decide whether the prospect has a credible outreach reason.

  • Review the homepage, navigation, proof, content hub, and contact path.
  • Capture only signals that connect to your offer.
  • Save the prospect when the signal is strong enough to support a first line.

What to do with the result

A checklist is only useful if it becomes a next action. Convert the strongest checked item into a first line, outreach angle, and export note.

  • Use the strongest signal as the first line.
  • Use the category as the outreach angle.
  • Export only if the prospect fits your ICP.

FAQ

How many signals should I find before saving a prospect?

One strong signal can be enough, but two or three source-backed signals make qualification more reliable.

Is this a full website audit?

No. It is a prospecting checklist for outbound qualification. A full audit can happen after the prospect engages.

Should low-score sites be exported?

Usually no. Keep low-confidence or weak-fit prospects out of your export queue.

Related resources

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